I’m Cassidy, also known as Idy Rose. I’m a 25 year old fashion designer from Memphis, TN. I recently graduated with a degree in Business and I am using it to grow four clothing businesses that I created! While fashion is my main hobby in life, I also love music, television, movies, and books! I go to a lot of local music shows and I am super involved in the creative scene of Memphis.

I think the Fashion Hero TV series is an incredible program that allows those who believe in making a difference through fashion to have an opportunity to do so. I would be absolutely honored to be a part of it!

I have a true passion for all things fashion. My goal in life is to encourage self expression through fashion. As a 5’2”, tattooed, “tomboy” styled woman who has struggled with body image issues throughout my entire life, I am trying to take risks and break boundaries in the fashion industry. I believe clothing, style, and fashion can truly make a difference in the world! I have so many ideas to share with the world and I would be eternally grateful if I had the opportunity to do so. I whole heartedly believe we can change the world through threads!