Ilja Jay Lawal is an Award Winning Men´s Fashion and Lifestyle Blogger based in Vienna, Austria. However Ilja Jay is not only a fashion blogger. He´s the founder of the Viennese Fashion & Lifestyle label „TrueYou“, which, as of today, is one of the most known and successful fashion brands throughout all of Austria. Apart from that he is a Keynote Speaker & occasional University lecturer, as he has developed a unique approach to his business endeavours, which he loves to share with others. As a young entrepreneur he´s constantly looking to develop himself and inspire others. He lives by the following quote: „The world needs dreamers and the world needs doers. But above all the world needs dreamers who do.“