WELCOME TO A NEW KIND OF BEAUTIFUL
PRESENTED BY THE FASHION HERO!

It is the first competition TV series changing the unrealistic standards in the beauty and fashion industry, and empowering real people to become role models for this generation.


22 contestants from all over the world will take part in various challenges, each one designed to test the contestant’s self-belief, clarity and strength of character while remaining true to themselves. In the end, four will be chosen to participate in an international brand’s marketing campaign. However, only one winner will be chosen as the new face of A New Kind Of Beautiful TV series presented by The Fashion Hero.


You never thought you could be on TV? Well, think again! A New Kind Of Beautiful TV series presented by The Fashion Hero celebrates diversity and welcomes all sizes, shapes, colors and ethnicities. This is your chance to disrupt the fashion industry, become a role model and be the change you want to see in the world! Sign up and start voting for your profile to win our monthly contest and get cast on our upcoming season!

MEET OUR NEWEST CONTESTANTS
Most Recent Winners

Each month, the contestant with the most votes wins the monthly contest and is rewarded a direct spot on A New Kind of Beautiful TV Series presented by The Fashion Hero.

That's not all though! Contestants in position #2-5, as well as 5 others that are randomly chosen throughout the 5th-25th spot will be monthly winners.

Priscilla  Ward

Priscilla Ward

Trinidad and Tobago

Noëlie M'Bemba

Noëlie M'Bemba

Canada

Alexandra Labranche

Alexandra Labranche

Canada

Melissa   (Weiss) Cherniwchan

Melissa (Weiss) Cherniwchan

Canada

Zeta  Rakoczy

Zeta Rakoczy

Canada

Lynette B

Lynette B

Australia

Kristen Jacobs

Kristen Jacobs

Canada

Samantha Mustachio

Samantha Mustachio

USA

Samuel  Mugure

Samuel Mugure

Belgium

MELISSA PINION

MELISSA PINION

U.K.

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