It is the first competition TV series changing the unrealistic standards in the beauty and fashion industry, and empowering real people to become role models for this generation.
22 contestants from all over the world will take part in various challenges, each one designed to test the contestant’s self-belief, clarity and strength of character while remaining true to themselves. In the end, four will be chosen to participate in an international brand’s marketing campaign. However, only one winner will be chosen as the new face of The Fashion Hero.
You never thought you could be on TV? Well, think again! The Fashion Hero celebrates diversity and welcomes all sizes, shapes, colors and ethnicities. This is your chance to disrupt the fashion industry, become a role model and be the change you want to see in the world! You can still sign up but the voting is currently unavailable.The process will resume once filming for Season 3 is complete.
Now streaming on Paramount+ Canada.
Each month, the contestant with the most votes wins the monthly contest and is rewarded a direct spot on The Fashion Hero.
That's not all though! Contestants in position #2-5, as well as 5 others that are randomly chosen throughout the 5th-25th spot will be monthly winners.