Hello everyone! My name is Yesenia Cota-Marin. I was born and raised in the beautiful state of California right smack dab in the middle of it! I guess you can say I get the best of both worlds. I am 24 years old and come from a Mexican-American family with humble values.

For the longest time there’s been a variety of things that my life has veered me toward such as fashion, business and psychology but the most important thing that I am completely positive about wanting to do is creating something of my own. I have a passion for creativity and determination and wish to create the next phenomenon within the vehicle industry. A passion of mine is inherently helping people and understanding the value of those that surround you is what has shaped and created the person I am today.

Most industries wouldn’t see fashion as the gateway to be considered a hero but there’s so much more that can be derived from fashion in itself. Making a difference for people that live in less fortunate communities with this project is something that I believe being a fashion hero can stand for. I would like to take this opportunity and create an outreach that can help communities that need it.