Privacy Policy

The privacy of your personal information is of the utmost importance to Les Productions Beauty World Search inc., doing business under the name The Fashion Hero (The Fashion Hero, we, us or our, as appropriate). This Privacy Policy covers the information that we collect about you or that you provide to us online through our website located at http://thefashionhero.com/ (the website). By visiting our website, you agree to be bound by this Privacy Policy, together with our Legal Terms and Conditions and our Posting Policy and Guidelines.

I. Collection and Use of Your Personal Information

    A. Information you provide voluntarily

We collect your personal information including your name, age and birth date, address, city and country of residence, occupation, email address, language spoken, personal pictures and other information, including certain your financial and banking information when you voluntarily subscribe as a member on our website. We use your information to manage your Membership (as this term is defined in our Legal Terms and Conditions) and to allow you to participate in our global beauty search by displaying and making available your name, age, city and country of residence, occupation, as well as personal pictures and videos and other similar information—but not your financial and banking information—which you submit for this purpose (your Member Profile Information) on our website. We may also collect your personal information such as your name, contact information and e-mail address when you contact us requesting more information about The Fashion Hero or when you make an inquiry through our website. In such case, we will only use your information in order to answer your questions and requests or to provide you with the information requested. In any case, we may use your email address in order to provide you with Membership updates or other promotions and marketing messages that we feel may be of interest to you, although our e-mail marketing messages will, at all times, comply with applicable anti-spam laws. Your financial and banking information is required and used to process payments in connection with your access and use of paid sections and features of the website.

    B. Technical information

When you visit our website, or register as a member, we may collect through electronic means, including the use of web beacons, HTTP cookies, tracking and geolocation processes as well as other similar technologies, as the case may be, certain technical information which may include the IP address of your computer, which browser you used to view our site, your approximate location and your browsing activity and the timing thereof on our website. This technical data is aggregated and used for security purposes, to allow you to purchase a Membership on our website and log on, to measure and improve the effectiveness of our website and memberships, and allow to better serve our website users and members.

II. Sharing Your Personal Information

We do not share your personal information, unless one or more of the following circumstances apply:

    A. With Sponsors, Affiliates and Marketing Partners, etc.

By registering as a member, you understand and agree that your Member Profile Information will be made available to our Sponsors (as this terms is defined in our Legal Terms and Conditions) participating in our global beauty search in order to discover or recruit their new fashion hero, as well as to our affiliates, which assist us in our marketing campaigns and may link to or from our website or display advertising banners on our website, as well as to any third party, marketer, website user or visitor making a members search inquiry through our website. You also understand and agree to The Fashion Hero sharing your contact information such as your home address and email address with our Sponsors who may wish to contact you directly in connection with the beauty search. We may also share your Member Profile Information with other partners, affiliates, publishers, advertisers or connected sites for the purpose of providing you with personalized advertising on our website.

   B. With service providers

We will share your personal information with the service providers that we use to facilitate or outsource one or more aspects of the operation, maintenance and hosting, as applicable, of our website, the Memberships and our global beauty search. These service providers are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of the information we provide them for any purpose other than as strictly required to perform the specific tasks outsourced to them and strictly in compliance with applicable laws.

   C. For legal reasons

We will share your personal information with companies, organizations, government entities, agencies or individuals if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to: (i) meet any applicable law, regulation, legal process or enforceable governmental request; (ii) enforce applicable Legal Terms and Conditions, including investigation of potential violations; (iii) detect, prevent, or otherwise address fraud, security or technical issues; and (iv) protect against harm to the rights, property or safety of The Fashion Hero, our Sponsors, our affiliates, our members, website users or the public, as required or permitted by law. More specifically, from time to time, we may be required to provide personal or other information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be illegal.

   D. Business Transactions

In the event that we intend to sell or transfer ownership or control of any or all of our website, business, operations or services to a third party, we reserve the right to disclose your personal information to a potential buyer both before and after the purchase, provided with have entered into a confidentiality agreement regarding such information with the potential buyer. In the event the sale goes through, we will require that the receiving party agree that they will be similarly bound by the provisions of this Privacy Policy and that they will only use and disclose your personal information as The Fashion Hero is similarly entitled under this Privacy Policy. In the event the sale does not go through, The Fashion Hero will require the potential purchaser to not use or disclose your personal information in any manner whatsoever and to completely and permanently erase the same.

   E. With your consent

Except as detailed above, we will share your personal information only when we have your consent to do so.

III. Security of Your Information Limitation of Liability

We use reasonable security measures to protect your personal information against unauthorized access to and unauthorized alteration, copying, disclosure or destruction of any information we hold. We internally restrict access to personal information to The Fashion Hero employees, contractors, service providers and agents who need to know such information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations. We will do all that we reasonably can to ensure that all of the information which you provide to us when paying for the Membership or other paid features of our website is secure by using an encrypted payment mechanism. However, in the absence of gross negligence on our part, we shall not be liable for any loss, including without limitation financial or privacy-related damages, that you may suffer as a result of unauthorized, third-party access to any information that you provide to us.

IV. Storage of your Information Outside of Canada

We are conducting a global beauty search and our electronic records may be maintained outside of Canada. We hereby inform you that personal information that we manage may be processed and stored in the United States, and therefore may be available to government authorities under lawful orders and laws applicable in the Unites States.

V. Third Party Web Sites

Our Privacy Policy applies to only our website, and does not apply to services, products or web sites offered by other parties, including services, products or sites that may be displayed to you in search results on our website, sites that may be associated with The Fashion Hero but not owned or operated by us and sites linked from our website, such as our Sponsors’ or affiliates’ websites. Our Privacy Policy does not cover the information practices of other companies and organizations, such as our Sponsors or affiliates who may advertise on our website and as part of our global beauty search, and who may use cookies, web beacons and other technologies to serve and offer relevant ads.

VI. Changes to This Privacy Policy

Our Privacy Policy may change from time to time, at our sole discretion. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on our website and, if the changes are material or significant, we will provide a prominent notice thereof (including, for our members, email notification of such changes). We will also keep prior versions of this Privacy Policy in an archive for your review, if requested.

VII. Viewing, Editing or Deleting Your Information

You may review, delete or edit your Membership information and Member Profile Information at any time by logging into your account on our website.

VIII. Contact for Questions or Concerns

If you have questions or concerns regarding this Privacy Policy, please contact: info@thefashionhero.com.