It is the first competition TV series changing the unrealistic standards in the beauty and fashion industry, and empowering real people to become role models for this generation.

22 contestants from all over the world will take part in various challenges, each one designed to test the contestant’s self-belief, clarity and strength of character while remaining true to themselves. In the end, four will be chosen to participate in an international brand’s marketing campaign. However, only one winner will be chosen as the new face of The Fashion Hero.

The Fashion Hero celebrates diversity and welcomes all sizes, shapes, colors and ethnicities.