The Mission

The Fashion Hero, produced by Beauty World Search, is an international promotional casting event as well as a television show and series. Its mission is to change the unhealthy and unrealistic standards of the fashion and beauty industry, by bringing people who do not fit the traditional norms of this industry and giving them a chance to be selected by our international brands to model in one of their advertising campaigns.

Who Can Participate?

Men and women, from all around the world, of any shapes & sizes, ethnicities & nationalities and of any marital status can create their profile on thefashionhero.com for $9.99/year. After registering, participants must promote their profiles through their social media in order to receive votes and possibly be selected to appear on our television show.

How To Win?

IT'S ALL ABOUT VOTES !

Every month, from November 2014 to August of 2015, the TOP 3 participants to receive the highest number of votes during a given month will automatically be invited to the grand finale in November 2015. In addition, in September 2015, the TOP 40 participants with the most votes in our 80 participating countries, will move on to the next round in which our Brands will then select 100 finalists to attend and participate in the filming of The Fashion Hero television show at the end of 2015.

What You Win?

Our 130 finalists will participate in the filming of THE FASHION HERO TV SHOW SERIES, which will be filmed at the end of 2015

Prizes from our brands.