It’s about time to change the unrealistic standards of the beauty industry!

  • Be part of the A New Kind of Beautiful TV series presented by The Fashion Hero celebrating diversity and empowering real people!
  • Get a chance to be selected for our amazing upcoming season!
  • At the end of each month, 10 winners will have the chance to be part of the final casting with the producers and one contestant with the most votes will win a direct spot to the show!
  • 22 contestants from all around the world will take part in a series of challenges showcasing their unique personality and, in the end, 4 will be chosen to participate in an international brand’s marketing campaign. However, only one winner will be chosen as the face of A New Kind Of Beautiful presented by The Fashion Hero.
  • The more votes you get, the greater chance you have to be a contestant on our upcoming season!
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