Yolicia is a 23 years old Psychology student and Fashion Blogger, born and raised in the French part of Switzerland. She started gaining notoriety by being part of the first Bloggers to be on NYX Cosmetics shops commercial in Switzerland. She has been working with most influential brands such as Ralph Lauren, Bobbi Brown, Swarovski, Givenchy and recently was the first Swiss Fashion Blogger to launch her limited edition collection with NA-KD Swedish fashion brand. Her style perceived as a bold eccentric has become a brand that aims to encourage fashion newbies over the world to be confident with themselves, to express and claim their authentic appearance. This is why she’s constantly daring to challenge the way fashion and lifestyle blogging has been done traditionally.